About this Training

Adwords Search Network Lecture

Basic campaign settings?
What does each search campaign setting mean?

Campaign elements

What are extensions?
What are dimensions?

Campaign setup

Setting up campaigns based on Day 1 research.
Campaign optimization
What to look for in optimizing search network campaigns?
How to pull out data from available reports?

Adwords Search Network Group Exercise

Teams of 3 to will now build a search campaign for their chosen website.
Teams should be able to propose an optimization process