About this Training

Adwords Display Network Lecture

Basic campaign settings?
What does each display campaign setting mean?

Campaign elements

What are extensions?
What are dimensions?
What are the available targeting options?

Campaign setup

Setting up campaigns based on Day 1 research.
Campaign optimization
What to look for in optimizing display network campaigns?
How to pull out data from available reports?

Group Exercise

Teams of 3 to will now build a display campaign for their chosen website.
Teams should be able to propose an optimization process