In this book, author Dr. Andy Williams outlines how a 2012 SEO manual can ruin your SEO, and waste your long years in the trade. Furthermore, he discusses the changes that Google made, making the pre-existing SEO practices risky, and can get your website penalized in 2013.
Dr. Williams enumerates the new updates that Google gradually introduces to the SEO community that made some SEO techniques prohibited. Here are the updates that he discussed:
In his book, Dr. Williams aims to share to the aspirant and pre-existing members of the SEO community the new SEO: The SEO 2013 and Beyond.
Read it, and be a master of SEO!